The Seoul Shelf Report is a free Sunday email from The K-Beauty Review: the week’s new Olive Young launches in one message, explained by ingredient and sorted by skin type, with a short note from our editor in Seoul.
What you get every Sunday
- Five new launches that matter this week, with Korean prices and who each one suits
- One ingredient explained in plain language
- Links to the week’s articles, and a note from Editor-in-Chief Yiyoon Choi after her weekly store visit
- When a product is not yet sold outside Korea, we say so, and what to try instead
Not sure what suits your skin? Take the 40-second skin-type quiz first and we will send picks for your type.
Who it is for
Readers outside Korea who want to know what is new on Korean shelves before it reaches their own: the United States, the United Kingdom, Europe, Southeast Asia and the Gulf. Articles and the email are in English. Arabic editions are planned.
Privacy and unsubscribing
The email is sent through Beehiiv. Every issue has a one-click unsubscribe link. We never sell or share subscriber lists; details are in our privacy policy. Sponsored placements, if we ever run them, will be labeled.